October 2012: The GLA has approved £25,000 to support a further round of the Mayor’s annual ‘Know Your Rights’ campaign this winter. The authorisation note sets out that “the campaign, was first launched in 2009 and aims to help reduce the number of vulnerable and disadvantaged people in London experiencing poverty by raising awareness of advice, support and benefits to which they may be entitled. As part of his May 2012 Manifesto for Older Londoners, the Mayor pledged to continue to support this initiative.”
The ‘Know Your Rights’ campaign contributes to the Mayor’s Climate Change and Energy Mitigation Strategy – policy 7: Tackling fuel poverty in London by helping to ensure that the most vulnerable and disadvantaged groups can afford to keep their homes warm and help prevent ill health and winter deaths. It does this by encouraging Londoners to contact the Home Heat Helpline, an energy industry-led initiative to help households struggling with fuel bills.