Brent Climate Change and Social Media Project

16 February 2011: Brent Council asked its residents to volunteer to monitor their energy consumption in their homes, thereby making it simple to save at least 10 per cent off their energy bills between mid May and mid November 2010. Participants were given small energy monitoring devices and were encouraged to create and maintain a lively citizen-driven dialogue on energy saving by using Social Media applications such as Twitter, Facebook, YouTube and Blogger. 180 Brent residents registered their interest and after 6 months, savings of over 15 per cent were automatically reported by many. Further information on Brent’s website.